The number of people joining the internet is increasing exponentially. Hence, the digital platform has become an essential source of marketing due to the availability of a high number of audience. Which makes digital marketing a fast-expanding field with excellent opportunities to build a career. Though many graduates are choosing the field and it is a competitive market, companies will require creative people who can create attention grabbing digital campaigns to promote their products. Thus there is always scope for talented digital marketers.
Roles And Responsibilities
- Planning and managing marketing campaigns, identifying trends that promote a company’s brand, products, and services.
- Research new online media opportunities that may benefit the business
- Develop and monitor campaign budgets.
- Manage social media platforms.
- Develop content marketing strategies by identifying the latest trends.
- Keep up to date with current digital trends and develop a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram.
-
- Assisting with lead generation activities.
- Coordinate with advertising and media experts to improve marketing results.
- Evaluate important metrics that affect website traffic.
- Conduct extensive keyword research and web statistics reporting.
Key Skills Required
- Email Marketing
- Google Ad Words
- Online Marketing
- Google Analytics
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing
- Affiliate Marketing
Career Opportunities
- SEM Specialist
- SEO Specialist
- Social media marketing expert
- Website designer
- Digital Marketing specialist
- Marketing Manager
- Google Analytics
- Graphical Design
How To Pursue A Career In Digital Marketing
| Stream | Graduation | Post Graduation |
| Class XII in any stream | BBA | Post Grad Diploma in Digital Marketing |
| Class XII in any stream | Graduation in any stream | Certificate Course in Digital Marketing |
| Class XII in any stream | BBA | MBA Digital Marketing |
Top Colleges To Study Digital Marketing
- IIM – Ahmedabad
- IIM – Bengaluru
- IIM – Kolkata
- IIM – Lucknow
- XLRI- Xavier Labour Research Institute
- MICA- Mudra Institute of Communication
- SP Jain Institute Of Management and Research
- Narsee Monjee Institute Of Management Studies
Did you find this information useful? If so, keep reading my blog posts through April for the #BlogchatterA2Z challenge.
Also, visit www.educareerguide.com for career guidance.
Do read my other posts for the BlogchatterA2Z.
Business Data Analytics As A Career