The number of people joining the internet is increasing exponentially. Hence, the digital platform has become an essential source of marketing due to the availability of a high number of audience. Which makes digital marketing a fast-expanding field with excellent opportunities to build a career. Though many graduates are choosing the field and it is a competitive market, companies will require creative people who can create attention grabbing digital campaigns to promote their products. Thus there is always scope for talented digital marketers.
Roles And Responsibilities
- Planning and managing marketing campaigns, identifying trends that promote a company’s brand, products, and services.
- Research new online media opportunities that may benefit the business
- Develop and monitor campaign budgets.
- Manage social media platforms.
- Develop content marketing strategies by identifying the latest trends.
- Keep up to date with current digital trends and develop a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram.
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- Assisting with lead generation activities.
- Coordinate with advertising and media experts to improve marketing results.
- Evaluate important metrics that affect website traffic.
- Conduct extensive keyword research and web statistics reporting.
Key Skills Required
- Email Marketing
- Google Ad Words
- Online Marketing
- Google Analytics
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing
- Affiliate Marketing
Career Opportunities
- SEM Specialist
- SEO Specialist
- Social media marketing expert
- Website designer
- Digital Marketing specialist
- Marketing Manager
- Google Analytics
- Graphical Design
How To Pursue A Career In Digital Marketing
| Stream | Graduation | Post Graduation |
| Class XII in any stream | BBA | Post Grad Diploma in Digital Marketing |
| Class XII in any stream | Graduation in any stream | Certificate Course in Digital Marketing |
| Class XII in any stream | BBA | MBA Digital Marketing |
Top Colleges To Study Digital Marketing
- IIM – Ahmedabad
- IIM – Bengaluru
- IIM – Kolkata
- IIM – Lucknow
- XLRI- Xavier Labour Research Institute
- MICA- Mudra Institute of Communication
- SP Jain Institute Of Management and Research
- Narsee Monjee Institute Of Management Studies
Did you find this information useful? If so, keep reading my blog posts through April for the #BlogchatterA2Z challenge.
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Digital Marketing is becoming very demanding field of career these days. I am also studying various digital marketing strategies and preparing to enter to this world. Thanks for sharing these information.
That’s good to hear, Swarnali. It is indeed one of the most promising career options today and for the next few years.
I am a second year arts students planning to enter the digital marketing world. This information really helped a lot! Thank You!
My pleasure.
This is quite informative. Digital Marketing is really trending these days, almost everyone is in this field. #vigorousreads
Digital marketing is on boom now adays, and this article seems so informative